What this would cost you somewhere else
If you're weighing Named Agent against doing it another way, these are the ballpark numbers. There are three usual routes: buy a tracking tool, hire a writer, or hire an agency. I priced each one from published rates on 27 October 2026, and every number links to where it came from, so you can check it yourself.
The three usual routes
A tracking tool
$67 to $357 a month for the four engines I measure
Software that asks AI your questions and shows you a score. Otterly, for one, starts at $29 a month for 15 questions on ChatGPT, Perplexity, Google AI Overviews and Copilot. Add Gemini and Claude and it's $67. Their 100-question plan with both added comes to $357 (Otterly pricing). HubSpot puts standard self-serve tools at $29 to $489 a month (HubSpot).
You get the score. Working out what to fix, and writing every page, is still on you.
A writer
About $1,300 to $6,100 a month for four pages a week
The Editorial Freelancers Association's 2026 rate chart puts ghostwritten blog posts at 25 to 40 cents a word (EFA rate chart, PDF). Platform pages run 300 to 900 words, so that's $75 to $360 a page. Four a week is about 17 pages a month.
A writer still has to get what you know out of you somehow, usually on a call, and you'd still need a tracker to know what to write next.
An agency
About $9,000 to $15,000+ a month for an ongoing program
HubSpot's breakdown, updated 8 September 2026, puts a one-time AEO audit or sprint from about $3,000, and ongoing agency programs at about $9,000 to $15,000 or more a month (HubSpot).
An agency does the most for you. It's also priced for companies with a marketing department.
Side by side
| What you want | Another way | Named Agent |
|---|---|---|
| Find out where you stand, once | An agency audit or sprint, from about $3,000 | The audit: $99 founding, then $299, paid once |
| Keep score every month | A tracking tool, $67 to $357 a month for the same four engines | Monitor: $99 a month after your audit |
| The whole system, every week | A tracker plus a writer, about $1,350 to $6,500 a month. Or an agency, about $9,000 to $15,000+ | The platform: $200 a month for the first 10 members, then $400 |
The tracker plus writer line adds the two ranges above: $67 plus about $1,300 at the low end, $357 plus about $6,100 at the high end.
Where the other routes do more
- A writer or an agency writes without you. On the platform you talk for a few minutes and it drafts the page in your words, but the talking and the publishing are yours. Four pages a week is your side of the deal.
- A tracker can check more questions, or check daily. I ask fewer questions and ask each one several times, three times a week and five in the monthly full measurement, because one answer from AI isn't a rank.
What none of them do is lock your neighborhoods to you. On the platform, while you're a member, nobody else on it can have them.
Looking at a real estate AI agency in particular? Named Agent vs FlyDragon, priced from their published plans.
Prices checked 27 October 2026. Vendors change them, so follow the links for today's numbers. Named Agent isn't connected to Otterly, HubSpot or the EFA.